This morning, one of the trains on my metro line went out of service, which isn’t unusual, forcing the excess of passengers in the next train to huddle in quiet desperation, trying their best not to touch one another or, heaven forbid, utter more than a monosyllabic grunt toward strangers they share such claustrophobic space with on a daily basis. That is the nature of the DC metro. I remember someone asked me a question while I was riding home one evening, and it took me a few moments to realize that I was being spoken to, and that someone actually wanted a response. It was like being acknowledged as alive in a sea of zombies. Perhaps that’s the same feeling religious people get when they delude themselves into thinking they’re being singled-out by a divine being. Jesus is my friend. God loves me. When there’s nothing else in the world giving me the attention I crave, I seek God’s attention. That’s a major selling point of religion — a cure for eternal loneliness.
It’s sad to think that we’re so antisocial or unnurtured that we crave something imaginary to make up for it. It’s like a child’s imaginary friend — always there, always loving. A pity that adults feel the need to do this, as well, but it’s also realistic. The world is a harsh environment, despite our luxuries. Not only are people generally cruel and unforgiving, but the actual environment is also unrelenting — people freeze and starve to death, and it’s 2009! It’s pretty easy to think how someone might wish to think that there is something out there better than this, and that the creator of everything is more than just a fairy tale. It might very well soften the pain that this world gives us.1
While standing there, in the metro train, trying to hold on to a handlebar straining my reach while simultaneously trying to avoid getting butt-bumped by the people behind me and trying not to shove my groin too far into the faces of the people sitting in front of me, I gave up my feeble attempt to read the morning paper. I looked up and saw the following advertisement: “Longing for something? Maybe it’s God. Come find out more. Maybe-its-God.org”, with an image of a church, emblazoned with a bright white star. At the bottom, “Archdiocese of Washington.”2
I didn’t grimace. I didn’t frown. My eyebrow may have shot up in curiosity, but my first thought was, “I might have easily had missed this. I really need to look around more and pay attention to my surroundings.” I groped for my camera and shot a few seconds of the poster while not caring what anyone else had to think about my behavior (which is unusual for me — I like my religio-curious anonymity). After putting the camera away, I read the poster a few times. How did I feel about it? Did it anger me?
I’ve written a bit about these pro- and anti-god posters on public transportation, and I insist that everyone has an equal right to say what they think — censorship of one is censorship of all. So, unlike many of the religious people protesting the atheist signs, I don’t condone judging on the basis of content whether a statement can or cannot be made. However, that doesn’t prevent me from having my own feelings and opinion about the content of these ads. An earlier ad, near the holidays, suggested quite sternly (using a paraphrasing of a bible verse) that since I am an atheist, I must be a fool. I didn’t much like that one. It’s name-calling, rude. Although ads like that might depict honest perspectives, such callousness is not necessarily beneficial for either side.
Taking that into consideration, this new sign was actually quite well done, and believers and nonbelievers alike can learn a bit from it. First of all, the sign doesn’t point fingers. It doesn’t accuse, and it doesn’t assume anything about the reader. If you’re not longing for something, it’s not speaking to you — perhaps your life is filled with the joy of astrology or pet grooming or even biochemistry; it allows for that and doesn’t pass judgment. If you are longing for something, it’s speaking to you, but it’s passively offering a suggestion — maybe it’s God. Certainly. It may be that you are, indeed, longing for God. Plenty of people do long for some sort of spirituality, divine connection, keen insight into the whys of the world. God, to many, fits that description. Of course, I don’t personally think that God is the answer to any longing I may feel, but who am I to deter others from taking that path or testing it to see if it’s right for them?
An ad like that is simple, compelling, non-judgmental, and, most of all, it’s true. I’m not saying that God exists, but I am saying that the statement “Longing for something? Maybe it’s God.” is not untrue, and the gentleness of its delivery, with the added “Come find out more” is a hook quite difficult with which to find fault. This is what is missing from many other pro- and anti-god ads, and something that should be seriously considered by advertisers.3
One example of a potentially neutral, possibly inviting message is that of the atheist billboard campaign started by the Greater Philadelphia Coalition of Reason (“PhillyCOR”), stating simply, “Don’t believe in God? You are not alone.”
This is a straightforward, not untrue message, offering a bit of social comfort to those who think similarly. Although it’s not as immediately inviting as the Archdiocese ad, it’s not harsh or bitter like other ads from both sides. Anyone should be able to look at the ad, answer the question, and then either ignore the ad or read on for more information. “Don’t believe in God?” Yes, I don’t believe in God. What now? I’m not alone? There are others out here in the world bold enough to call out to me on a billboard? Now I’m interested! In the alternative, if I did believe in God, I could just stop right there, theoretically, and this billboard, just like the Archdiocese poster, doesn’t demand that I continue. Most importantly, neither make accusations about my morality, intelligence, or eternal soul if I do read on.
A more holiday-oriented atheist ad states, “Is belief in God necessary? Just be good for goodness’ sake,” suggesting that morality is pre-religion, either genetic or just a result of reason, or both, and that one can be good without God. This sign got a lot of flack in the media. It’s the “controversial atheist sign.” The perhaps subtle difference between this and the previous sign is that the former was passive, while this sign preaches. Yes, I said preaches. What I mean by that is that it is effectively telling you what to do — “be good” — and why — “for goodness’ sake.” Although I might agree, it’s still an imposition. It’s not unlike an evangelist telling me that if I don’t repent, I’ll go to hell. That’s making a factual assertion. Despite the fact that I fully agree with the idea that God is unnecessary, the idea that I must be good for goodness’ sake (if I’m to be good at all) is not something I can fully back, and not something I think is supported by science.
What in hell is goodness, anyway? Yes, it’s just a play on words, I know that. But, again, it’s someone telling me what to do, and why. That rubs me the wrong way, as, apparently, it did for various religious complainers who tried to have DC metro remove anything with an anti-god message (kudos to DC metro for refusing). Some religious organizations, on the other hand, responded in kind, offering up a twisted retort4 — Why believe? Because I created you and I love you, for goodness’ sake. – GOD.
Although those advertisers should get a hell of a lot of flack from their own side for being so arrogant as to put words in God’s mouth, they do get a modicum of credit for wordplay from the atheist ad. It might have come off as less abrasive had it taken a different perspective other than from God’s own lips — for example, if it had said, “Why believe? Because God created you and loves you, for goodness’ sake.”, then it’s slightly less self-righteous. However, still, it’s making a factual claim — this is the way things are, period. That feels almost threatening to me. It reminds me of the fire and brimstone sermons of the south, where I lived much of my life. It’s not inviting at all, and it presumes that whoever created it is a literal spokesperson for God, or that the person is, indeed, delusional. Contrast that with the first atheist campaign ad I addressed that merely asks a question, and then comforts the reader, suggesting that there are others who don’t believe. No forcefulness or coercion. No threats. No accusations. Also, no promises or questions of fact. That makes it appealing.
Considering what might be a set of positive characteristics for any ad, atheist or religious, a good response to the newest pro-God ad could borrow the original pattern, but make it inviting.
Here’s my humble attempt:
—
Longing for something?
Maybe it’s science.
Come find out more.
—
What do you think?
—
UPDATE: I’ve gotten a lot of “longing for science? doesn’t lift up my skirt” comments. Is the idea that God takes care of some emotional need that science or other worldly pursuits cannot match, or is it just that out of all the categories to choose from, “science” just isn’t appealing in a way that would ever reflect “longing”?
Fine. Here’s my new one:
Longing for something?
Maybe it’s sex.
“Come” find out more.
- You might be thinking that rich people feel no such pain; they have every luxury, whatever they want, they get. However, that would be overlooking the fact that we’re all very emotional beings, and similarly limited in our physical and mental capabilities. Rich people feel physical and emotional pain, and they eventually die, like the rest of us. There’s no reason to think that a rich person wouldn’t feel the need for a special friend, as much as anyone else. [<]
- Head to the Archdiocese website for more information, an explanatory video from Archbishop Wuerl, and the suggestion that the ad is focused mostly on former churchgoers. It’s evident that church attendance is constantly in decline, and that obviously worries religious organizations that are fueled by donations and popularity. The Archdiocese site even says, “If you have been away from church for some reason, I invite you to come back again to pray and to attend Mass.” Honestly, one of my first wicked thoughts upon seeing the poster was, “What, are you longing to have your children sexually abused?” But I found that unfair. Although the Catholic church should be brought up on charges (and its tax-exempt status revoked) for its reprehensible mismanagement of the sexual abuse situation, every individual in the church cannot be blamed for the acts of a few, just as we cannot blame an AIG administrative assistant for causing a financial disaster. Unfortunately, the church does create the conditions where sexual deviancy thrives, and it perpetuates falsehoods about sexuality in ways that endanger entire nations. So, why am I not riled up at the advertisement? Because I endorse individual choice and responsibility as well as free speech. Which is why I think maybe an ad that departs significantly from my suggestions in this article might be appropriate in response: “Longing for something? Please don’t let your path end at the Catholic church. It stands for tyranny and injustice everywhere, and it harbors dissatisfaction, distrust, and doubt even within its own ranks regarding its adherence to medieval doctrine and sexuality. Go there and learn all you can about it, though, and make your own decisions. When you want to learn the facts about life and not some old man’s perverted vision of the truth, come back here, and we’ll talk.” Perhaps that’s too harsh. [<]
- See http://blog.seattlepi.com/thebigblog/archives/156393.asp for a quick take on the Washington State controversy over the Freedom From Religion Foundation’s anti-religious sign; also see the Atheist Bus campaign at http://www.atheistcampaign.org/ for Ariane Sherine’s “There’s probably no god, so stop worrying and enjoy your life” bus ads. Is this another imposition, or is this message somehow carefree and friendly? [<]
- that’s extra-twisty for you linguists [<]
